Liu Xianping, a 72-year-old Chinese man, has become something of an internet sensation after modeling for his granddaughter’s online clothing store. Liu Xianping’s granddaughter is one of five recent college graduates who created Yuekou, a women’s fashion store.
We already wrote about the photographer who released a series called Mamika, where he takes original pictures of his grandmother. Now let’s talk about a similar case, where the main character was a 72-year-old grandfather. It all started when one day her grandfather Liu came to help with unpacking: “He picked up one thing and tried to give some advice on how to dress and combine clothes correctly. We took it as fun and started taking pictures.” Grandpa’s photos made it to the store’s website shortly after the shoot. Without knowing it, they launched a viral ad, and online sales quickly skyrocketed. Since his debut as a model, the store’s sales have quintupled.
When grandfather was asked what he thought of his funny trick, Liu Xianping replied:
“Why is it unacceptable for someone to wear women’s clothes? These photos for the store help my granddaughter and I have nothing to be ashamed of. We were very happy on the day of shooting. I am very old and all I want is be happy.”