Our life is a series of big and small holidays, as incorrigible optimists say. It so happened that on the eve of a very big and important holiday — the Independence Day of Ukraine, another holiday of beauty and unity arose, which turned out to be so significant for each of its participants that this experience simply needs to be shared!
An ethnographic photo project became a real source of inspiration “The beauty of generations”, which combines the idea of glorifying the beauty of Ukrainian women, through the prism of national clothes, through the connection of centuries, which lives in each of us with an invisible thread of wisdom and experience. It was so important for our creative team to find that common ground and dive into the moment. As it often happens, the inspiration was works of art — paintings by Ukrainian artists, who showed this incredible Ukrainian beauty with such awe, delight, colorfulness and love. And to implement this idea, we decided to give our modern accomplished beauties an opportunity to try on national Ukrainian costumes of the late 19th and early 20th centuries. Definitely a moment of historic reunion! Just look how organically our contemporaries look in authentic Ukrainian outfits! Watching such a transformation is like riding a time machine.
BROWSE THE GALLERY:
Dressing in full formation, and this is an embroidered shirt, a skirt or a plakhta, a sundress or a corset, belts, an apron, a chip, a scarf, a lot of jewelry and even boots or boots of an authentic period, each of our participants experienced a deep emotional transformation (that’s right up to goosebumps)! And you can’t hide this energy, because our great-great-grandmothers, according to a long tradition, began to embroider shirts only in a good mood, with bright thoughts and prayer on their lips. Therefore, every modern Ukrainian woman who had a chance to try on such an outfit feels the power of such a blessing. Such an exceptional approach was to the creation of Ukrainian clothing.
And how much undisguised girlish admiration, joy and curiosity was during the fitting of vintage jewelry! Filigree earrings, threads of natural amber, beads made of cool troublemaker, gerdans made of foreign beads and such coveted dukachs evoked, we are absolutely sure of this, absolute delight both two hundred years ago and today!
It turned out to be absolutely amazing that on the second or third attempt, the hands themselves deftly tied bright scarves exactly the way our ancestors wore them! And we could not explain this with anything other than the connection of generations.
BROWSE THE GALLERY:
So much gratitude is born in the heart for the fact that our great-great-grandmothers were able to save all this, and our contemporary collectors to collect, restore and give the opportunity to live and revive this beauty with every new touch! And how important it is to get this emotional experience and try on the history of Ukrainian beauty. Indeed, it is worth it. Studying and examining the patterns on these age-old costumes, you understand that they are the same red thread that runs into the modern world, being reflected in the fashion of today, connecting generations.
Of course, in order to implement the ethnographic photo project “Beauty of Generations”, we wanted to move our heroines to a place where you can feel the real Ukrainian flavor. Such an ideal place was the Radomysl Castle Museum, just 100 km from Kyiv, which welcomed the incredible Ukrainian beauties and their noisy creative retinue. This is the magical place where Ukrainian history is kept with such awe, care and love!
then our soul turned around and first walked through the incredibly beautiful landscape park, then admired the reflection of the majestic walls of the castle in a picturesque pond, asked for the most intimate and most important thing in the museum of the Ukrainian icon, treasures can be stored in ancient carved chests!
Needless to say, it is in such an atmosphere that it is possible to most accurately capture, show, and most importantly feel this connection between generations! Because this is what a beautiful Ukrainian woman looks like, full of incredible inner strength, energy, with a soft and at the same time patronizing look.
Beautiful, brave and worthy, like Ukraine itself! Beautiful Ukrainian women, happy holiday to us!